Adoption is an approach to change management that helps you shift focus from convincing people with “What’s in it for me” value propositions, to consider two other factors that are crucial for change to occur and people to adopt new behaviours. It’s a means of understanding and resolving the resistance to change hurdles by taking a pull perspective rather than a push perspective. Put, in other words: going from “implementing a new process in the team” to “helping the team adopting new ways of working”.